My personal favorites...the Clydesdale ad with "Landslide" playing in the background...and the Dodge Ram spot with Paul Harvey's brilliant essay about farmers. (I actually met Paul Harvey twice, years ago, once in Seattle and again at a broadcasters' convention in Las Vegas. The gentleman carried himself with a military bearing, but was friendly to me and willing to banter).

Different people have different favorites...so here's a link to all of the Superbowl commercials.