The Beavers announced their new athletics wardrobe and logo at a gala event in Corvallis on Monday evening.
Oregon State University, in partnership with Nike, today introduced a new brand and identity system that sets the visual direction for Beaver Athletics for years to come and modernizes one of the most recognizable brands in all of intercollegiate athletics.
OSU and Nike officials worked on a nearly two-year brand evolution program to refine and update the celebrated marks of the University, honoring the rich tradition of academics and athletics. With the goal of developing an innovative and contemporary athletic brand identity, OSU and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes.
“Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage.”
The new Beaver logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The logo accurately reflects the essence of Oregon State Athletics – Heritage, Strength, Victory, United, Innovation, Tenacity, Dedication and Integrity. Through these brand identity updates, Oregon State creates separation and distinction in the marketplace while respecting the past and representing the future.