"Oreo Separator Machine" video keeps Portland weird
Wednesday, February 27, 2013
Portland physicist's machine lowers a hatchet on Oreo creme.
Portland "physicist" David Neevel takes his distaste for Oreo cookie creme to another level, building a robotic "Oreo Separator Machine," or "OSM" for short.
Watch his viral video to see how accurately it splits a cookie WITH A HATCHET.
Sure, this just happens to be a production by Portland ad agency, Wieden + Kennedy. And it looks like David Neevel, who is a real person, is more of an ad guy than a so-called physicist. But the video sure is fun. Is part of a promotion for Oreo, "Cookie vs. Creme?" So, how to do you like your Oreos?